Facebook is very popular among social media enthusiasts and more and more people are using it in their day-to-day life. With a community of over 1.5 billion users, Facebook has seen a massive increase in videos on its site over the last year; with the increased video popularity, it has also seen an increase in video piracy.

The company has now announced that it intends to crack down on video piracy and the company will introduce new tools to tackle piracy.

At the same time, we’ve heard from some of our content partners that third parties too frequently misuse their content on Facebook. For instance, publishers have told us that their videos are sometimes uploaded directly to Facebook without their permission. This practice has been called “freebooting” and it’s not fair to those who work hard to create amazing videos. We want creators to get credit for the videos that they own. To address this, we have been exploring ways to enhance our rights management tools to better empower creators to control how their videos are shared on Facebook.

Facebook is using an Audible Magic system, which uses audio fingerprinting technology to help identify and prevent unauthorized videos from making their way onto the platform. However, this existing technology is not effective and Facebook is working on providing new tools for video publishers and creators and promises to reveal an beta version of their new tool soon.

You can find out more details about exactly what Facebook has planned to tackle piracy on their site at the link below.

Source: Facebook