According to a new report from Bloomberg, Google is on the verge of unveiling its new photo sharing and storage service, which will be entirely separate from Google+ Photos feature. This new service will likely be unveiled at Google I/O 2015.

According to past rumors, this new photo sharing service will allow users to post pictures to Facebook and Twitter in a more straightforward way than is currently possible through Google+. There are not many details about how the service will work, and whether Google will offer the service for free.

Previously Google users can upload their pictures in Google Drive for backup purpose or share them using Google+. Unfortunately, Google+ Picture sharing does not get the response Google has anticipated forcing Google’s hand to follow Facebook. Facebook acquired Instagram back in 2012 for a reported $1 billion. However, Facebook has kept Instagram as a separate business. During that time, the number of Instagram users has grown to upwards of 300 million.

We will have more details on Google’s new photo sharing service when it is made official at Google I/O that will takes place between the 28th and 29th of May. This year’s Google I/O conference is shaping up to be quite interesting with Google may announce the next version of Android, along with new voice action controls, more granular app permissions, and its “Designed for Families” version of the Play Store.

Source: Bloomberg