Philips has announced that majority of their new TVs coming in 2015 will run Android TV and will launch 38 models of Android TV in the first half of 2015.
At the IFA global press conference in Malta, Philips has announced around 80% of their new TVs coming in 2015 will run Android TV. The company also confirmed that it would release 38 models of Android TV ranging from entry level to high-end model in the first half of 2015, i.e. in the next 2 months we will be seeing lot of Android TVs from Philips.
This new strategy includes its Ambilight TVs, which have integrated lighting systems to offer an immersive experience when watching movies or playing games. In a presentation by TP Vision – the company behind Philips products – confirmed that they would also bring over 200 cloud based gaming titles as part of a partnership with EA and Gameloft.
The company has not shared specifics about the TV models or the pricing, but it has stated that the TVs will not only offer access to Google Play, but also to the Philips Smart TV platform, which includes video on demand and catch-up TV services. In addition, the televisions will support OnLive gaming service.
Previously, Philips tried to bring Android to TV, but the experience was mixed since Android was made for Smartphones and Tablets. Google had since worked on Android TV, which is a much more tailored experience, and it is great to see a big name like Philips get on board with it.
Press Release
TP Vision drives forward the integration of Android into Philips TVs
Amsterdam, January 5th, 2015Â –Â TP Vision is pushing on with its integration of the Android operating system into Philips TVs. Almost the entire 2015 range of Philips TVs, including Philips Smart TVs and all Philips UHD TVs, will be powered by Android TV.
First mover in Europe and Latin America
TP Vision has been dedicated to the integration of the Android operating system into Philips TVs. TP Vision has been the first company bringing TVs powered by Android to the European market. In addition, TP Vision plans to also market Philips TVs powered by Android in Latin America.
More apps, more fun
Android Lollipop fully integrates the TV platform and brings dedicated Android TV apps to the big screen. Having one software development kit (SDK) for all platforms will give developers great access to TV experience. “We want to leverage the advantage of being a pioneer member of Android’s large, fast growing eco-system. It attracts a huge base of developers, who now can easily adapt their apps for different types of devices including TVs”, said Albert Mombarg, Head of Smart TV at TP Vision.
Philips TVs are an integral part of the Android eco-system
All Philips TVs powered by Android TV will combine the best of two worlds: they offer direct access to Google Play store and to the broad offering on the Philips Smart TV platform, including video on demand and catch-up TV services. In addition, all Philips Smart TVs powered by Android provide access to online gaming services such as OnLive.
Improved user interface
The upcoming range of Philips Smart TVs will feature a further improved graphical user interface, which makes use of the new Android TV launcher. Combining this with reworked designs and great processing power will provide a first-class, fluent and convenient user experience on Philips Smart TVs.
Great picture quality and Ambilight
TP Vision sees the integration of Android into Philips Smart TVs as another great asset for their highly-valued TVs: “By combining superb picture quality in both FHD and UHD, our unique Ambilight lighting technology, great design and the power of Android TV we are putting together a truly sophisticated TV offering for our Philips TV customers,” said Nico Vernieuwe, Chief Commercial Officer TP Vision.
