This week, Apple released a new ad in its “if it’s not an iPhone, it’s not an iPhone” campaign, highlighting Apple Pay touchless payment capabilities on iPhone 6 and iPhone 6 Plus. The ad shows how the iPhone can be used for paying for your groceries, lunch, toys, and more without taking out your wallet in a “faster and simpler” way.
The 30-second ad also boasts that Apple Pay is safer than “your credit card” and its availability in more than 1 million stores across the United States, while highlighting its ease-of-use in day-to-day life.
https://www.youtube.com/watch?v=58gAy85dwf0
Apple debuted the “If it’s not an iPhone” blitz in July as a departure from the dramatic story-driven marketing used to sell its handset for years.
The first two ads in the series titled “Hardware and Software” and “Loved” focused on the different hardware and software features of the iPhone with claims like “99 percent of the people who have an iPhone, love their iPhone”. The third ad titled Photos & Videos highlights the iPhone’s stellar camera, while the fourth ad “Amazing Apps” focus on the robust offerings of the App Store.
